Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their...
Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...
Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile. Standard finance theory would have us believe that investors should behave rationally at all...
The election this Saturday March 28 looks certain to deliver a Baird victory. Across the board, the polls have the Government leading Labor 54% to 46%. While the Government is expected to lose anywhere from 10 to 18 seats, the reality is, it doesn’t matter. The...
The Abbott Government has been swift to move on from the February leadership spill with the Prime Minister focusing on issues that resonate with the traditional Liberal & Nationals support base, namely the economy and national security. In a determination to move...
While the Australian political landscape is frustrating at best, you can’t say it’s dull. Despite last week’s attempted leadership spill, corporate confidence continues to plague the Abbott Government with murmurs of leadership instability, a problematic Senate cross...