The Green Room

Corporate Reputation

Trust; the ultimate commodity

We all know what commodities are; or at least, we should. We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to...

Shut up and listen

There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant. With airtime limited, how are you going to maintain engagement with those critical to your business once you’ve told them all that is...

Is it time to take a stand?

Indigenous recognition in the Constitution, climate policy, environmental causes, domestic violence and many other social issues are being embraced by big business in ways that would have been unthinkable a generation ago.  As a modern business leader, when you see...
Government Relations – why do I need it?

Government Relations – why do I need it?

Citadel-MAGNUS offers government relations services to its clients with advice from consultants who have worked within state bureaucracies and at the most senior levels in executive government, at state and commonwealth levels. A traditional lobbyist service puts the...

Activists and social media expose regulators

Activists and social media expose regulators

The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations...

Don’t forget about us! Managing priority stakeholders

Don’t forget about us! Managing priority stakeholders

Australian companies invest considerable time and effort to ensure communication with investors and customers is of the highest quality. Yet many seemingly struggle to manage, or even define, priority stakeholders outside these groups – the policy makers, regulators,...

Corporate presentations – a fine balancing act

Corporate presentations – a fine balancing act

With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are...

Crisis Preparation Training: Why it’s critical for every company

Crisis Preparation Training: Why it’s critical for every company

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their...

Is video the key to a better press release?

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...

The Value of Being Known

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all...

Saturday’s election is only half the battle

Saturday’s election is only half the battle

The election this Saturday March 28 looks certain to deliver a Baird victory. Across the board, the polls have the Government leading Labor 54% to 46%. While the Government is expected to lose anywhere from 10 to 18 seats, the reality is, it doesn’t matter. The...

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