The Green Room

Corporate Reputation

Is it time to take a stand?

Indigenous recognition in the Constitution, climate policy, environmental causes, domestic violence and many other social issues are being embraced by big business in ways that would have been unthinkable a generation ago.  As a modern business leader, when you see...

When it comes to corporate websites… maintenance matters

  Companies risk reputational damage when they don’t keep their corporate websites up to date. It’s low-hanging fruit that should be picked regularly. As the old saying goes, “first impressions are the most lasting”. While this saying has been around long before...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with...

Communicating Risk

As globalisation continues at pace, many Australian domiciled companies have been attracted to overseas jurisdictions in their search for undiscovered minerals and energy, cheaper labour and new markets. Especially in the resources sector, it is no longer unusual to...

Video Killed the Radio Star

Video is a naturally engaging medium and, in an age of information overload, it's now fundamental for businesses to offer content that is relevant and easy to digest. As a result, online video distribution has become an increasingly important marketing communication...

Organisational Change: The importance of communication

Major organisational change can be one of the most difficult challenges a business can face. Preparation is key in making sure staff are aware of the change and hopefully support it. Communication is an important element of an organisational change management strategy...

Are you listening?

When we think of communication, we are immediately drawn to what we say, write and publish. While instinctively we know that this is only half the equation, in practice how much emphasis do we place on the ‘other side of the coin’? To successfully communicate and form...

The Digital Journey

The shift toward digital platforms has been taking over the news industry for quite some time, with the number of readers using the internet as their primary news source steadily growing. Last year saw the investment in digital platforms starting to pay off for media...

PR Measurement and Evaluation: Transition from principles to action

For years communication professionals have been debating the merit of adopting measurement and evaluation in the communication industry. Metrics have been discussed and dismissed, rediscussed and re-dismissed, and not until recently has a quality solution been arrived...

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