The Green Room

Corporate Reputation

Embrace the ‘C’ word to drive success

Don’t be perturbed by the headline – ‘Culture’ is not a dirty word! An organisation’s culture is central to its success and is an accepted and important notion today. However, this wasn’t always the case. The term company culture came to prominence in the early...

Trust; the ultimate commodity

We all know what commodities are; or at least, we should. We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to...

Shut up and listen

There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant. With airtime limited, how are you going to maintain engagement with those critical to your business once you’ve told them all that is...
Saturday’s election is only half the battle

Saturday’s election is only half the battle

The election this Saturday March 28 looks certain to deliver a Baird victory. Across the board, the polls have the Government leading Labor 54% to 46%. While the Government is expected to lose anywhere from 10 to 18 seats, the reality is, it doesn’t matter. The...

The Political Landscape: Reform, Growth, Privatisation and the Future

The Political Landscape: Reform, Growth, Privatisation and the Future

The Abbott Government has been swift to move on from the February leadership spill with the Prime Minister focusing on issues that resonate with the traditional Liberal & Nationals support base, namely the economy and national security. In a determination to move...

Corporate Confidence: a struggle for Government

Corporate Confidence: a struggle for Government

While the Australian political landscape is frustrating at best, you can’t say it’s dull. Despite last week’s attempted leadership spill, corporate confidence continues to plague the Abbott Government with murmurs of leadership instability, a problematic Senate cross...

Five ways to improve your social media engagement

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with...

Communicating Risk

Communicating Risk

As globalisation continues at pace, many Australian domiciled companies have been attracted to overseas jurisdictions in their search for undiscovered minerals and energy, cheaper labour and new markets. Especially in the resources sector, it is no longer unusual to...

Video Killed the Radio Star

Video Killed the Radio Star

Video is a naturally engaging medium and, in an age of information overload, it's now fundamental for businesses to offer content that is relevant and easy to digest. As a result, online video distribution has become an increasingly important marketing communication...

Organisational Change:  The importance of communication

Organisational Change: The importance of communication

Major organisational change can be one of the most difficult challenges a business can face. Preparation is key in making sure staff are aware of the change and hopefully support it. Communication is an important element of an organisational change management strategy...

Are you listening?

Are you listening?

When we think of communication, we are immediately drawn to what we say, write and publish. While instinctively we know that this is only half the equation, in practice how much emphasis do we place on the ‘other side of the coin’? To successfully communicate and form...

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