Our Expertise

Corporate Reputation

CORPORATE BRAND PROFILING

ISSUES MANAGEMENT

STAKEHOLDER MAPPING/ENGAGEMENT

COMMUNITY RELATIONS

CORPORATE SOCIAL RESPONSIBILITY

THOUGHT LEADERSHIP

MEDIA & PRESENTATION COACHING

Citadel-MAGNUS’s Corporate Reputation practice provides both listed and unlisted companies with strategic advice to enhance corporate reputation, and the development of media and stakeholder engagement strategies to ensure positive brand profiling over the long-term.

Our team provides counsel on stakeholder mapping and engagement, corporate positioning, community relations, corporate social responsibility, issues management and thought leadership. This includes media and presentation training for senior executives ahead of major announcements. Our role extends to tailored communication for stakeholder groups, including government, and advising on the growing importance of effective internal communication.

Who to Contact

HELEN McCOMBIE

Founding Partner - Sydney

Helen is a founding Partner of Citadel-MAGNUS and has extensive expertise in corporate communication and issues and crisis management across numerous sectors. Helen has a strong understanding of the Australian media landscape having previously worked in journalism for 25 years including roles as Business Editor of Sky News and with Channel 9’s Business Sunday Program. She also provides presentation and media training to senior executives and company Boards.

John Gardner

Managing Director, Founding Partner - Perth

John is a founding Partner of Citadel-MAGNUS and joint Managing Director of the firm based out of the Perth office. He has more than 20 years’ experience in corporate communication and investor relations in Sydney, Perth and London. His experience includes the development of corporate, investor relations and transaction communication strategies for clients across a broad range of sectors. He has led the communication on many highly successful transactions and provided counsel to management on several complex issues in the corporate sector.

Corporate Reputation Insights

Is it time to take a stand?

Indigenous recognition in the Constitution, climate policy, environmental causes, domestic violence and many other social issues are being embraced by big business in ways that would have been unthinkable a generation ago.  As a modern business leader, when you see...

When it comes to corporate websites… maintenance matters

  Companies risk reputational damage when they don’t keep their corporate websites up to date. It’s low-hanging fruit that should be picked regularly. As the old saying goes, “first impressions are the most lasting”. While this saying has been around long before...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...