Our Expertise
Corporate Reputation
CORPORATE BRAND PROFILING
ISSUES MANAGEMENT
STAKEHOLDER MAPPING/ENGAGEMENT
COMMUNITY RELATIONS
CORPORATE SOCIAL RESPONSIBILITY
THOUGHT LEADERSHIP
MEDIA & PRESENTATION COACHING
Citadel-MAGNUS’s Corporate Reputation practice provides both listed and unlisted companies with strategic advice to enhance corporate reputation, and the development of media and stakeholder engagement strategies to ensure positive brand profiling over the long-term.
Our team provides counsel on stakeholder mapping and engagement, corporate positioning, community relations, corporate social responsibility, issues management and thought leadership. This includes media and presentation training for senior executives ahead of major announcements. Our role extends to tailored communication for stakeholder groups, including government, and advising on the growing importance of effective internal communication.
Who to Contact
HELEN McCOMBIE
Founding Partner - Sydney
Helen is a founding Partner of Citadel-MAGNUS and has extensive expertise in corporate communication and issues and crisis management across numerous sectors. Helen has a strong understanding of the Australian media landscape having previously worked in journalism for 25 years including roles as Business Editor of Sky News and with Channel 9’s Business Sunday Program. She also provides presentation and media training to senior executives and company Boards.
John Gardner
Managing Director, Founding Partner - Perth
John is a founding Partner of Citadel-MAGNUS and joint Managing Director of the firm based out of the Perth office. He has more than 20 years’ experience in corporate communication and investor relations in Sydney, Perth and London. His experience includes the development of corporate, investor relations and transaction communication strategies for clients across a broad range of sectors. He has led the communication on many highly successful transactions and provided counsel to management on several complex issues in the corporate sector.
Corporate Reputation Insights
Strategy and communication in a bear market
As the saying goes, markets hate uncertainty. Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...
ScoMo proves to be the communicator’s communicator
Good leaders understand the value of skilfully delivering a strong message. Great leaders know how to do it. Saturday’s Australian Federal Election might have lessons for all leaders – business or political – who rely on effective communication to achieve their goals....
Proactive issues management – a case study
In crisis or issues management it is always recommended to be as proactive as possible with your communication. Being open, transparent and proactive, as best you can, will help you manage the narrative and hopefully limit the reputational downside from the event. So,...