The Green Room

Investor Relations

Turbulent economic headwinds present opportunities for the nifty navigator

In 1789, having contributed to the US Constitution, founding father Benjamin Franklin is famously quoted as penning: “in this world nothing can be said to be certain except death and taxes.”  Millenia prior, on the other side of the ‘pond’, Greek philosopher...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

Fund managers warn against ESG neglect

When the Chairman and CEO of BlackRock speaks, the global investment market tends to listen. So when Larry Fink asserted recently that within the next five years all investors will measure a company’s impact on society, government and the environment, to determine its...

Preparation and planning the keys to a successful backdoor listing

Preparation for a backdoor listing is essential, according to corporate experts, and the importance of thinking ahead does not end when the NewCo stock finally hits the trading boards. Critical to the success of a backdoor listing, or any Initial Public Offering (IPO)...

The Green Room: The mega deal ‘Phoenix’ is rising again

With all the indications of further multi-billion dollar cross-border deals in 2016, the role of sophisticated transaction communication has never been more important.  As 2015 draws to a close one of the key trends of the year has been the rise of the offshore mega...

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...

The value of an Investor Perception Audit

If you’re a regular reader of our Green Room series of articles, you’ll be aware of how important it is for CEOs of publicly listed companies to spend considerable time actively promoting their company to a wide range of market participants including current...

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all...

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with...

Three Critical Tasks to Maximise Your Investor Relations Efforts

Financial markets broadly recognise that CEOs and Managing Directors should allocate 30 per cent of their time marketing their company to potential investors and engaging with existing shareholders, equating to about 1.5 days of any week – a solid chunk of senior...

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