The Green Room
Investor Relations
Simplifying your investor sales pitch
Being able to articulately and convincingly ‘sell your story’ to the investment market is a critical role of any listed-company executive, whether the objective is to support a potential or current capital raising, increase trading liquidity or to expand the share...
Outsourcing investor relations brings plenty of benefits, but buyer beware!
While a desire for improved cost and operational efficiencies is often the motivation behind outsourcing certain corporate functions, the associated (and sometimes unexpected) benefits that come with it might make this move a ‘no-brainer’ for small to mid-cap...
Corporate presentations – a fine balancing act
With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are...
Online video – easier than you thought, more effective than you imagined
It is fair to say that we have passed a tipping point in the use of video to help companies get their message out to all audiences. And it’s no surprise that with the explosive development of video enabled devices the expectation exists, amongst internal and external...
Preparation and planning the keys to a successful backdoor listing
Preparation for a backdoor listing is essential, according to corporate experts, and the importance of thinking ahead does not end when the NewCo stock finally hits the trading boards. Critical to the success of a backdoor listing, or any Initial Public Offering (IPO)...
The Green Room: The mega deal ‘Phoenix’ is rising again
With all the indications of further multi-billion dollar cross-border deals in 2016, the role of sophisticated transaction communication has never been more important. As 2015 draws to a close one of the key trends of the year has been the rise of the offshore mega...
Understanding the Tools and Systems for an Efficient Investor Relations Program
As investor relations has evolved over the past decade as an increasingly specialised profession , tools and systems have proliferated to assist Investor Relations Officers (IROs) to become more efficient, effective and answerable. Through the collection and...
Is video the key to a better press release?
Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...
The value of an Investor Perception Audit
If you’re a regular reader of our Green Room series of articles, you’ll be aware of how important it is for CEOs of publicly listed companies to spend considerable time actively promoting their company to a wide range of market participants including current...
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