Our Story

ABOUT US

Citadel-MAGNUS is an independent corporate and financial communication firm with offices in Sydney and Perth, servicing clients across Australia and internationally.

We have established a reputation for delivering outstanding results for our clients through trusted relationships, integrity and professional excellence.

Our priority is to support clients’ business objectives through effective communication and a superior level of service.

Citadel-MAGNUS brings an unrivalled depth of financial markets, corporate and media experience to help companies address the challenges of today’s highly competitive and changing business environment.

We have worked with companies in all sectors and of all sizes, and our success has led to established, long-term partnerships with business leaders and companies.

OUR APPROACH

 “The best business decisions are based on knowledge and understanding.”

Our approach to working with clients is led by informed and objective advice backed by decades of combined experience in managing public issues and helping companies build and protect their corporate brand.

Through research and market insight, we seek to understand the challenges and opportunities of our clients, to support the development of effective communication strategies that help them achieve their goals.

At the heart of this is clear and succinct story telling that resonates in a crowded market. This applies equally to a crisis situation, corporate transaction or market announcement. It is about making the complex simple, being prepared for the unexpected, and getting to those stakeholders that matter most.

Research & Insights

Strategy Development

Strategy Execution

Measurement & Evaluation

OUR APPROACH

 “The best business decisions are based on knowledge and understanding.”

 

Our approach to working with clients is led by informed and objective advice backed by decades of combined experience in managing public issues and helping companies build and protect their corporate brand. Through research and market insight, we seek to understand the challenges and opportunities of our clients, to support the development of effective communication strategies that help them achieve their goals.At the heart of this is clear and succinct story telling that resonates in a crowded market. This applies equally to a crisis situation, corporate transaction or market announcement. It is about making the complex simple, being prepared for the unexpected, and getting to those stakeholders that matter most.

Research & Insights

Strategy Development

Strategy Execution

Measurement & Evaluation

Our Values

Teamwork

Citadel-MAGNUS understands the benefits of team collaboration and sharing, both in business and in life. We are committed to working with clients in an open and honest manner to achieve an outcome.

Integrity

The success of Citadel-MAGNUS is built on our adherence to ethical principles, the establishment of trusted relationships and a commitment to delivering on our word.

Excellence

Citadel-MAGNUS is driven by the shared benefit of excellent work, to deliver success for our clients and to underpin the future success of Citadel-MAGNUS.

Community

Citadel-MAGNUS is a committed and consistent contributor to the communities in which it operates, including through the provision of ‘pro bono’ services and fundraising support in the mental health sector.

Our Commitment

Citadel-MAGNUS has experience in handling highly sensitive and confidential information. We appreciate the importance of absolute confidentiality and discretion. The necessary systems and procedures are in place to protect the interests of our clients.

Citadel-MAGNUS is committed to providing director-led teams on all assignments, and we aim to be an extension of a client’s business. We operate around Australia and internationally, currently supporting clients with projects spread across five continents.

Citadel-MAGNUS is committed to ethical business principles. We adopt a ‘no trade’ policy; consultants are not permitted to trade in the shares of a company that is a current client of Citadel-MAGNUS.

Citadel-MAGNUS recognises the value of timely, responsive communication and our advisors are available for clients 24 hours a day, 7 days a week

PROFESSIONAL MEMBERSHIPS

Citadel-MAGNUS is an active member of the Australasian Investor Relations Association (AIRA).

Citadel-MAGNUS is a member of the Registered Consultancies Group of the Public Relations Institute of Australia (PRIA).

Several of our team are members of and/or graduates from the Australian Institute of Company Directors (AICD).

PARTNERSHIPS

Youth Focus is an independent not for profit organisation that supports vulnerable young people by offering a range of free mental health services to overcome issues associated with suicide, anxiety, depression and self-harm. Citadel-MAGNUS has partnered with Youth Focus to provide pro-bono corporate communication counsel and has been a consistent sponsor and participant in the Hawaiian Ride For Youth. For further information on the services provided by Youth Focus, please visit www.youthfocus.com.au

Youth Focus is an independent not for profit organisation that supports vulnerable young people by offering a range of free mental health services to overcome issues associated with suicide, anxiety, depression and self-harm. Citadel-MAGNUS has partnered with Youth Focus to provide pro-bono corporate communication counsel and has been a consistent sponsor and participant in the Hawaiian Ride For Youth. For further information on the services provided by Youth Focus, please visit www.youthfocus.com.au