The Green Room

special situations

When it comes to corporate websites… maintenance matters

  Companies risk reputational damage when they don’t keep their corporate websites up to date. It’s low-hanging fruit that should be picked regularly. As the old saying goes, “first impressions are the most lasting”. While this saying has been around long before...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

ScoMo proves to be the communicator’s communicator

Good leaders understand the value of skilfully delivering a strong message. Great leaders know how to do it. Saturday’s Australian Federal Election might have lessons for all leaders – business or political – who rely on effective communication to achieve their goals....

Proactive issues management – a case study

In crisis or issues management it is always recommended to be as proactive as possible with your communication. Being open, transparent and proactive, as best you can, will help you manage the narrative and hopefully limit the reputational downside from the event. So,...

Cyber security has to be a business priority

Mitigating cyber-attacks has become a 21st century cost of doing business but it is not enough for boards and management to just have a plan to deal with the financial impact. Serious consideration needs to be given to the reputational damage of such an event and how...

Fund managers warn against ESG neglect

When the Chairman and CEO of BlackRock speaks, the global investment market tends to listen. So when Larry Fink asserted recently that within the next five years all investors will measure a company’s impact on society, government and the environment, to determine its...

Don’t let Social Media influence your strategy

Many executives spend way too much time monitoring activity on investor forums. It can consume a great deal of time, and, unless you have a very thick skin, the regular and often baseless criticism executives cop can be draining and distracting. The best option is to...

The case for media training – it’s not about the questions

As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the...

Government Relations – why do I need it?

Citadel-MAGNUS offers government relations services to its clients with advice from consultants who have worked within state bureaucracies and at the most senior levels in executive government, at state and commonwealth levels. A traditional lobbyist service puts the...

Activists and social media expose regulators

The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations...

Don’t forget about us! Managing priority stakeholders

Australian companies invest considerable time and effort to ensure communication with investors and customers is of the highest quality. Yet many seemingly struggle to manage, or even define, priority stakeholders outside these groups – the policy makers, regulators,...

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