The Green Room

special situations

When it comes to corporate websites… maintenance matters

  Companies risk reputational damage when they don’t keep their corporate websites up to date. It’s low-hanging fruit that should be picked regularly. As the old saying goes, “first impressions are the most lasting”. While this saying has been around long before...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

ScoMo proves to be the communicator’s communicator

Good leaders understand the value of skilfully delivering a strong message. Great leaders know how to do it. Saturday’s Australian Federal Election might have lessons for all leaders – business or political – who rely on effective communication to achieve their goals....

Corporate presentations – a fine balancing act

With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are...

Crisis Preparation Training: Why it’s critical for every company

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their...

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all...

Saturday’s election is only half the battle

The election this Saturday March 28 looks certain to deliver a Baird victory. Across the board, the polls have the Government leading Labor 54% to 46%. While the Government is expected to lose anywhere from 10 to 18 seats, the reality is, it doesn’t matter. The...

The Political Landscape: Reform, Growth, Privatisation and the Future

The Abbott Government has been swift to move on from the February leadership spill with the Prime Minister focusing on issues that resonate with the traditional Liberal & Nationals support base, namely the economy and national security. In a determination to move...

Corporate Confidence: a struggle for Government

While the Australian political landscape is frustrating at best, you can’t say it’s dull. Despite last week’s attempted leadership spill, corporate confidence continues to plague the Abbott Government with murmurs of leadership instability, a problematic Senate cross...

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with...

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