The Green Room

special situations

Embrace the ‘C’ word to drive success

Don’t be perturbed by the headline – ‘Culture’ is not a dirty word! An organisation’s culture is central to its success and is an accepted and important notion today. However, this wasn’t always the case. The term company culture came to prominence in the early...

Trust; the ultimate commodity

We all know what commodities are; or at least, we should. We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to...

Shut up and listen

There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant. With airtime limited, how are you going to maintain engagement with those critical to your business once you’ve told them all that is...
The Digital Journey

The Digital Journey

The shift toward digital platforms has been taking over the news industry for quite some time, with the number of readers using the internet as their primary news source steadily growing. Last year saw the investment in digital platforms starting to pay off for media...

PR Measurement and Evaluation: Transition from principles to action

PR Measurement and Evaluation: Transition from principles to action

For years communication professionals have been debating the merit of adopting measurement and evaluation in the communication industry. Metrics have been discussed and dismissed, rediscussed and re-dismissed, and not until recently has a quality solution been arrived...

The AGM Season of Our Discontent: Australian activism on the rise

The AGM Season of Our Discontent: Australian activism on the rise

Shareholder activism may have finally come home to roost for Australian company boards, with 2013’s AGM season being met by the kind of agitation that market observers have long been predicting would arrive Down Under. According to a recent report in The Australian,...

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